Endorsed by Tennessee Automotive Association (TAA).

Trusted by Dealers.

Amberly Allen, DMS Founder/Managing Partner & Laura Sherman, DMS Managing Partner
As featured in the May 2025 issue of AutoSuccess Magazine

Backed by TAA. Built for Your Dealership.

Dealer Merchant Services is proud to be an officially endorsed partner of the Tennessee Automotive Association (TAA) – an organization that has been supporting, advocating for, and protecting the interests of Tennessee’s franchised automobile dealers for more than 90 years.


As a TAA-Endorsed Program Provider, Dealer Merchant Services joins a select group of companies recognized for delivering high-value solutions that directly support the success and profitability of Tennessee dealerships. Our partnership with TAA reflects our ongoing commitment to helping dealers eliminate unnecessary expenses, streamline operations, and remain fully compliant with payment processing regulations.


What TAA’s Endorsement Means for Your Dealership

The TAA Endorsed Programs and Services are carefully selected based on their ability to:

  • Provide exceptional value and proven results for TAA dealer members
  • Support TAA’s legislative efforts and overall mission to protect dealer interests
  • Offer products and services that strengthen dealership profitability and compliance


You can view our listing on the TAA Programs & Services page here.

Proud to be a
TAA-Endorsed Partner

Trusted by TAA. Built for Your Bottom Line.

Dealer Merchant Services helps dealers recoup one of their largest expenses, credit card processing fees, by helping them pass along those fees to their customers. Our patented technology keeps dealers in compliance, and our proprietary training focuses on the best customer experience to maintain great CSI.

We have 1,000+ rooftops in 45 states and have saved the dealer body over $62.5M since inception. Our goal is to educate dealers on the legal changes, create awareness around credit card expenses, and provide them with best practices for seamless implementation. We have educated over 3,700 dealers through NADA webinars and have trained over 15,000 dealership employees. Our trajectory is $3.25 billion in annual processing and 2,000 rooftops in the next 15 months.

We are the fastest-growing merchant provider focused exclusively on Automotive. Passing along credit card fees is a hot topic in 20 Groups, and we have won Best Idea in many of them.

We are proud to be the exclusive endorsed partner of the Tennessee Automotive Association (TAA).

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As Seen on

Testimonials

Endorsed Dealers Association Partners