Endorsed by the Mississippi Automobile Dealers Association (MADA).

Trusted by Dealers.

Amberly Allen, DMS Founder/Managing Partner & Laura Sherman, DMS Managing Partner
As featured in the May 2025 issue of AutoSuccess Magazine

Backed by MADA. Built for Your Dealership.

Dealer Merchant Services is proud to be an officially endorsed provider of the Mississippi Automobile Dealers Association (MADA) – an organization dedicated to supporting and protecting the interests of Mississippi’s franchised automobile dealers for over 75 years.

This endorsement through MADA reflects our commitment to offering dealer-first, regulation-compliant payment solutions that help dealerships reduce processing costs, improve operational efficiency, and remain in full compliance with evolving industry regulations.

You can find our listing on the MADA website at madaonline.com/links.

Why MADA’s Endorsement Matters

MADA is the trusted voice for franchised new car and truck dealers across Mississippi, representing their legislative, regulatory, and operational interests at the state and national levels. As a member-based association, MADA only partners with vendors who:

  • Offer proven value and measurable ROI to member dealerships
  • Operate in full alignment with dealer franchise laws and regulations
  • Support MADA’s ongoing mission to protect and promote the success of its members
    (Source: MADA About Us, Dealer Franchise Laws)


As a MADA-endorsed vendor, Dealer Merchant Services meets these high standards and delivers custom-tailored solutions specifically designed for Mississippi’s automotive retail community.

Supporting Mississippi Dealers Statewide

Whether you’re a single-location independent dealer or part of a multi-rooftop franchise group, Dealer Merchant Services delivers the tools and support you need to grow — now with the full backing of MADA.

Proud to be a
MADA-Endorsed Partner

Trusted by MADA. Built for Your Bottom Line.

Dealer Merchant Services helps dealers recoup one of their largest expenses, credit card processing fees, by helping them pass along those fees to their customers. Our patented technology keeps dealers in compliance, and our proprietary training focuses on the best customer experience to maintain great CSI.

We have 1,000+ rooftops in 45 states and have saved the dealer body over $62.5M since inception. Our goal is to educate dealers on the legal changes, create awareness around credit card expenses, and provide them with best practices for seamless implementation.

We have educated over 3700 dealers through NADA webinars and have trained over 15,000 dealership employees. Our trajectory is $3.25 Billion in annual processing and 2,000 rooftops in the next 15 months. We are the fastest-growing merchant provider that focuses just on Automotive. Passing along credit card fees is a hot topic in 20 Groups, and we have won Best Idea in many of them.

We are proud to be the exclusive endorsed partner of the Mississippi Automobile Dealers Association (MADA).

Ready to see how much your dealership could save? Request a free Profit Protection Review.

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As Seen on

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Endorsed Dealers Association Partners