Endorsed by the Nevada Franchised Auto Dealers Association (NFADA).

Trusted by Dealers.

Amberly Allen, DMS Founder/Managing Partner & Laura Sherman, DMS Managing Partner
As featured in the May 2025 issue of AutoSuccess Magazine

Backed by NFADA. Built for Your Dealership.

Dealer Merchant Services is proud to be an endorsed partner of the Nevada Franchised Auto Dealers Association (NFADA) – the leading advocate and resource for Nevada’s franchised new car and truck dealers since 1969.

Our endorsement by NFADA underscores our commitment to supporting dealers with compliant, cost-saving, and dealer-focused payment processing solutions. Whether you’re in Las Vegas, Reno, or any part of Nevada, our programs are designed to help dealers eliminate unnecessary expenses, streamline transactions, and stay ahead of regulatory requirements.

You can learn more about NFADA and its mission at www.nfada.net.


Why NFADA’s Endorsement Matters

The Nevada Franchised Auto Dealers Association plays a vital role in:

  • Advocating on behalf of franchised dealers in state and national legislative matters
  • Promoting policies that protect the dealer franchise system
  • Connecting members with endorsed vendors that deliver true value to dealership operations
    (Source: NFADA About Us)

 

Dealer Merchant Services is proud to be one of those select endorsed vendors — recognized for helping dealerships across Nevada reduce payment processing costs and improve operational efficiency.


Supporting Nevada Dealers Statewide

Whether you’re a single-location independent dealer or part of a multi-rooftop franchise group, Dealer Merchant Services delivers the tools and support you need to grow — now with the full backing of NFADA.

Proud to be a
NFADA-Endorsed Partner

Trusted by NFADA. Built for Your Bottom Line.

Dealer Merchant Services helps dealers recoup one of their largest expenses, credit card processing fees, by helping them pass along those fees to their customers. Our patented technology keeps dealers in compliance, and our proprietary training focuses on the best customer experience to maintain great CSI.

We have 1,000+ rooftops in 45 states and have saved the dealer body over $62.5M since inception. Our goal is to educate dealers on the legal changes, create awareness around credit card expenses, and provide them with best practices for seamless implementation.

We have educated over 3700 dealers through NADA webinars and have trained over 15,000 dealership employees. Our trajectory is $3.25 Billion in annual processing and 2,000 rooftops in the next 15 months. We are the fastest-growing merchant provider that focuses just on Automotive. Passing along credit card fees is a hot topic in 20 Groups, and we have won Best Idea in many of them.

We are proud to be the exclusive endorsed partner of the Nevada Franchised Auto Dealers Association (NFADA).

Want to see how much your dealership could save? Request your free Profit Protection Review today.

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Endorsed Dealers Association Partners