Your Most Profitable Stop at the NADA Show
More than a booth. A destination.
Join Dealer Merchant Services (DMS), powered by Priority, at booth #6112N for complimentary drinks, live events, and honest dealer-to-dealer conversations about protecting margins and improving cash flow at zero cost to your dealership.
What’s Happening at Booth #6112N
We designed our NADA Show presence to give dealers real value,
whether you stop by for five minutes or stay for a longer conversation.
NADA Sips: Drinks on Us
As an official sponsor of NADA Sips, DMS is providing complimentary drink tickets so you can recharge, relax, and connect between sessions in the North Hall.
NADA Shoe Shine Station
Located in the West Hall, the DMS-sponsored Shoe Shine Station helps you stay sharp on the show floor while we talk through more innovative ways to manage dealership payments.
LIVE Auto Hub Show Podcast Recording
Join Amberly Allen, Managing Partner of DMS, alongside Priority CEO Tom Priore for a live, candid conversation on dealership profitability, payments, and the future of automotive commerce on Wednesday at 1:15 pm.
Thursday Happy Hour at the Booth
Join the DMS team for a happy hour on Thursday from 2–5 p.m.: drinks, conversation, and time to connect with our team
Giveaway Opportunity
Stop by the booth for a chance to win a Lamborghini sparkling wine set. No gimmicks, just a little fun while you’re talking business.
Complimentary Statement Analysis
& Accounting Demos
Let us show you how DMS can put real money back into your dealership in under 30 days, at no cost to you.
Why Dealers Choose DMS
Dealer Merchant Services isn’t another software vendor or a subscription service.
We’re a dealer-specific payments partner, built exclusively for automotive retail and trusted nationwide.
Trusted by 1,000+ rooftops
Endorsed by 17+ state dealer associations
Built specifically for dealerships not generic retail
No contracts
No software to install
No dealer cost
Measurable impact in as little as 30 days
Our Goal is Simple
Help dealers reduce unnecessary costs and improve reporting, transparency, and cash flow without disrupting operations.
Book 10 Minutes at the NADA Show
Want a quick walkthrough while you’re at the show?
Reserve time with the DMS team directly at the booth.
Prefer to stop by without an appointment? Walk-ins are welcome all week.
Who You’ll Hear From
Managing Partner, Dealer Merchant Services
A nationally recognized leader in dealer-focused payments and compliance, helping dealerships protect margins without sacrificing customer experience.
CEO, Priority
A fintech innovator shaping the future of payments, banking services and automotive commerce nationwide.
Find Us at the NADA Show
- Booth: #6112N
- Dates: February 3–6
- Location: Las Vegas Convention Center
Stop by anytime during the show for drinks, live events, complimentary statement analysis and accounting demos, or a quick conversation
Can’t Make It to the NADA Show?
Even if you’re not attending the show, we’re happy to continue the conversation and share what dealers are focused on heading into 2026.
This is not a sales pitch, just a follow-up conversation when the timing is right.
Make One Stop at the NADA Show That Actually Pays Off
Between the experiences, conversations, and insights, booth #6112N is designed to be one of the most valuable stops you make at NADA.