Endorsed by the Automobile Dealers Association of Alabama (ADAA).

Trusted by Dealers.

Amberly Allen, DMS Founder/Managing Partner & Laura Sherman, DMS Managing Partner
As featured in the May 2025 issue of AutoSuccess Magazine

Backed by ADAA. Built for Your Dealership.

Dealer Merchant Services is proud to be an endorsed partner of the Automobile Dealers Association of Alabama (ADAA) – a respected organization that has served as the voice of Alabama’s franchised new car and truck dealers since 1940.

Our endorsement by ADAA affirms our commitment to helping Alabama dealers increase profitability, reduce credit card processing costs, and stay fully compliant with state and federal payment regulations regarding surcharging. Dealer Merchant Services delivers proven, dealer-specific solutions trusted by associations and dealerships nationwide.

You can learn more about ADAA and its endorsed partners at: www.adaaweb.com/Partners

Why the ADAA Endorsement Matters

The ADAA exists to promote, protect, and advance the retail automotive industry in Alabama. Through advocacy, education, and strategic partnerships, ADAA equips dealers with the resources and support they need to thrive in today’s evolving marketplace.

By endorsing Dealer Merchant Services, ADAA recognizes that we:

  • Provide transparent, compliant, and cost-effective solutions tailored for dealership operations
  • Support ADAA’s mission to help dealers operate more efficiently and competitively
  • Align with the values of trust, performance, and service that ADAA expects from its partners
    (Source: About ADAA)


Serving Dealers Across Alabama – With ADAA’s Support

Whether you’re an independent dealer or part of a multi-rooftop group, Dealer Merchant Services helps streamline payment operations and protect your profits through compliant surcharging—now with the full endorsement of the Automobile Dealers Association of Alabama.

Want to see how much your dealership could save?
Request a free Profit Protection Review or contact us today to learn more about our ADAA-endorsed solutions.

Proud to be a
ADAA-Endorsed Partner

Trusted by ADAA. Built for Your Bottom Line.

Dealer Merchant Services helps dealers recoup one of their largest expenses, credit card processing fees, by helping them pass along those fees to their customers. Our patented technology keeps dealers in compliance, and our proprietary training focuses on the best customer experience to maintain great CSI.

We have 1,000+ rooftops in 45 states and have saved the dealer body over $62.5M since inception. Our goal is to educate dealers on the legal changes, create awareness around credit card expenses, and provide them with best practices for seamless implementation.

We have educated over 3700 dealers through NADA webinars and have trained over 15,000 dealership employees. Our trajectory is $3.25 Billion in annual processing and 2,000 rooftops in the next 15 months. We are the fastest-growing merchant provider that focuses just on Automotive. Passing along credit card fees is a hot topic in 20 Groups, and we have won Best Idea in many of them.

We are proud to be the exclusive endorsed partner of the Automobile Dealers Association of Alabama (ADAA).

Want to see how much your dealership could save? Request your free Profit Protection Review today.

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Endorsed Dealers Association Partners