Trusted Partner of the California New Car Dealers Association (CNCDA)

Amberly Allen, DMS Founder/Managing Partner & Laura Sherman, DMS Managing Partner
As featured in the May 2025 issue of AutoSuccess Magazine

Backed by CNCDA. Built for Your Dealership.

Dealer Merchant Services is proud to be a licensed vendor of the California New Car Dealers Association (CNCDA) – the largest state dealer association in the country and a powerful advocate for more than 1,200 franchised new car and truck dealers across California.

This recognition reflects our commitment to delivering compliant, cost-saving, and dealership-specific payment processing solutions that empower California dealers to increase profitability while maintaining full compliance with state and federal regulations.

You can find our listing in CNCDA’s Licensed Vendor Directory.

Why the CNCDA Endorsement Matters

The California New Car Dealers Association has represented the interests of franchised new car and truck dealers in California for over 95 years. CNCDA provides critical support in areas such as legal compliance, legislative advocacy, regulatory affairs, and vendor partnerships that create real operational value for dealers.

By partnering Dealer Merchant Services, CNCDA recognizes that we:

  • Deliver tangible financial savings through legally compliant surcharge programs
  • Provide dealer-exclusive technology and support tailored to the needs of California’s automotive retailers
  • Share CNCDA’s mission to protect and promote the success of its dealer members
    (Source: CNCDA About Us)


Serving Dealers Across California – With CNCDA’s Support

Whether you’re an independent dealer or part of a multi-rooftop group, Dealer Merchant Services helps streamline payment operations and protect your profits – now with the full endorsement of the California New Car Dealers Association.

Proud to be a
CNCDA-Endorsed Partner

Trusted by CNCDA. Built for Your Bottom Line.

Dealer Merchant Services helps dealers recoup one of their largest expenses, credit card processing fees, by helping them pass along those fees to their customers. Our patented technology keeps dealers in compliance, and our proprietary training focuses on the best customer experience to maintain great CSI.

We have 1,000+ rooftops in 45 states and have saved the dealer body over $62.5M since inception. Our goal is to educate dealers on the legal changes, create awareness around credit card expenses, and provide them with best practices for seamless implementation.

We have educated over 3700 dealers through NADA webinars and have trained over 15,000 dealership employees. Our trajectory is $3.25 Billion in annual processing and 2,000 rooftops in the next 15 months. We are the fastest-growing merchant provider that focuses just on Automotive. Passing along credit card fees is a hot topic in 20 Groups, and we have won Best Idea in many of them.

We are proud to be the exclusive endorsed partner of the California New Car Dealers Association (CNCDA).

Want to see how much your dealership could save? Request your free Profit Protection Review today.

Schedule Your Free Consultation

As Seen on

Testimonials

Endorsed Dealers Association Partners