Live from the NADA 2026 Show, Auto Hub’s Ian Nethercott sat down with Amberly Allen, Founder & Managing Partner of DMS, and Tom Piore, CEO of Priority, to discuss how their partnership is reshaping payment solutions for automotive dealerships nationwide.
In this interview, Amberly and Tom break down:
- How the Priority & DMS partnership came together and why it matters
- How dealerships can save up to $8,500 for every $10,000 spent on credit card fees
- Running a fully compliant surcharge program across all major cards
- Preparing dealerships for modern payment methods like Venmo, PayPal, Crypto, and more
- Treasury solutions for seamless reconciliation and optimized cash flow
- How DMS has helped the dealer community save $8.7 billion since 2022
Whether you’re a dealer principal, GM, or F&I manager, this is a must-watch conversation about protecting your bottom line in 2026 and beyond.
Filmed at NADA 2026 | Auto Hub Media | Host: Ian Nethercott
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