Endorsed by the Kentucky Automotive Association (KADA).

Trusted by Dealers.

Amberly Allen, DMS Founder/Managing Partner & Laura Sherman, DMS Managing Partner
As featured in the May 2025 issue of AutoSuccess Magazine

Backed by KADA. Built for Your Dealership.

Dealer Merchant Services is proud to be an Endorsed Partner of the Kentucky Automobile Dealers Association (KADA) — an organization dedicated to serving, protecting, and advancing the interests of Kentucky’s franchised new and used car dealers since 1938.

Our endorsement through KADA’s Preferred Partner Program signifies more than just industry alignment—it reflects our ongoing commitment to helping Kentucky dealers maximize profitability, reduce credit card processing fees, and stay fully compliant with federal and state payment regulations.

You can view our listing on the KADA Preferred Partner Programs page at kyada.com/preferred-partner-programs.

Why the KADA Endorsement Matters

KADA’s Preferred Partner Program is designed to give Kentucky dealers access to:

  • Trusted, vetted vendors that provide measurable value
  • Exclusive services and pricing that help reduce dealership operating costs
  • Partners that actively support KADA’s mission and dealer-focused advocacy efforts
    (Source: KADA About Us)

As a KADA-endorsed provider, Dealer Merchant Services delivers a dealer-first approach that aligns with the operational, compliance, and financial goals of Kentucky’s automotive retail community.

Supporting Kentucky Dealers Statewide

Whether you’re a single-location independent dealer or part of a multi-rooftop franchise group, Dealer Merchant Services delivers the tools and support you need to grow — now with the full backing of KADA.

Proud to be a
KADA-Endorsed Partner

Trusted by KADA. Built for Your Bottom Line.

Dealer Merchant Services helps dealers recoup one of their largest expenses, credit card processing fees, by helping them pass along those fees to their customers. Our patented technology keeps dealers in compliance, and our proprietary training focuses on the best customer experience to maintain great CSI.

We have 1,000+ rooftops in 45 states and have saved the dealer body over $62.5M since inception. Our goal is to educate dealers on the legal changes, create awareness around credit card expenses, and provide them with best practices for seamless implementation.

We have educated over 3700 dealers through NADA webinars and have trained over 15,000 dealership employees. Our trajectory is $3.25 Billion in annual processing and 2,000 rooftops in the next 15 months. We are the fastest-growing merchant provider that focuses just on Automotive. Passing along credit card fees is a hot topic in 20 Groups, and we have won Best Idea in many of them.

We are proud to be the exclusive endorsed partner of the Kentucky Automobile Dealers Association (KADA).

Want to see how much your dealership could save? Request your free Profit Protection Review today.

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Endorsed Dealers Association Partners