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DMS is now Priority Commerce Automotive

Endorsed by NJ Car (New Jersey Coalition of Automotive Retailers)

Trusted by Dealers.

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Amberly Allen, Priority Commerce Automotive Founder/Managing Partner & Laura Sherman, Priority Commerce Automotive Managing Partner
As featured in the May 2025 issue of AutoSuccess Magazine

Backed by NJ CAR. Built for Your Dealership.

Priority Commerce Automotive is proud to be an endorsed partner of NJ CAR (New Jersey Coalition of Automotive Retailers), the leading authority representing franchised new car and truck dealers throughout New Jersey.

This endorsement shows our commitment to delivering compliant, cost-effective, dealership-focused payment processing solutions that help New Jersey dealers improve profitability, streamline operations, and stay aligned with evolving payment regulations.

You can learn more about NJ CAR at: https://www.njcar.org/

Why the NJ CAR Endorsement Matters

NJ CAR has been the voice of New Jersey’s automotive retail industry for over a century, advocating for dealers through legislative efforts, compliance support, and resources that strengthen dealership performance.

Through partnerships, NJ CAR connects dealers with providers that:

  • Deliver real, measurable value to dealership operations.
  • Support compliance with state and federal regulations.
  • Align with NJ CAR’s mission to protect and promote dealer success.

Why New Jersey Dealers Choose Priority Commerce Automotive

  • Compliant Surcharge Programs: Eliminate credit card processing fees while staying fully compliant.
  • Built for Dealerships Only: Our solutions are developed exclusively for automotive retail and support sales, F&I, service, and parts departments.
  • Transparent, Flat-Rate Pricing: No hidden fees, just clear flat-rate savings.

Endorsed by NJ CAR. Trusted by Dealers.
This endorsement reinforces our reputation as a reliable, dealer-focused partner.

Proud to be a
NJ CAR-Endorsed Partner

Serving New Jersey Dealers with NJ CAR’s Support

Priority Commerce Automotive helps dealers recoup one of their largest expenses, credit card processing fees, by helping them pass along those fees to their customers. Our patented technology keeps dealers in compliance, and our proprietary training focuses on the best customer experience to maintain great CSI.

We have 1,000+ rooftops in 45 states and have saved the dealer body over $93M since inception. Our goal is to educate dealers on the legal changes, create awareness around credit card expenses, and provide them with best practices for seamless implementation.

We have educated over 3,700 dealers through NADA webinars and have trained over 15,000 dealership employees. Our trajectory is $3.25 Billion in annual processing and 2,000 rooftops in the next 15 months. We are the fastest-growing merchant provider that focuses just on Automotive. Passing along credit card fees is a hot topic in 20 Groups, and we have won Best Idea in many of them.

We are proud to be the exclusive endorsed partner of NJ CAR.

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As Seen on

Testimonials

“Our group currently works with Priority Commerce Automotive, and we have been very satisfied with the product, our training and the ongoing customer support. Solid company!”
Don Allen
Don Allen Stanley Auto Group
“You guys have the best support team I’ve ever worked with!”
Heather Fogle
Heather FogleTindol Ford
“It was great seeing you and the entire team at NADA. Thank you for all you do for us. We are so fortunate to work with you and your team who are passionate about our success. Thank you all!”
Ron Wills, CFO
Ron Wills, CFO Eck Auto Group

Endorsed Dealers Association Partners