Endorsed by the Pennsylvania Automotive Association (PAA).

Trusted by Dealers.

Amberly Allen, DMS Founder/Managing Partner & Laura Sherman, DMS Managing Partner
As featured in the May 2025 issue of AutoSuccess Magazine

Backed by PAA. Built for Your Dealership.

Dealer Merchant Services is proud to be an officially endorsed partner of the Pennsylvania Automotive Association (PAA) – a respected organization that has represented the interests of Pennsylvania’s franchised automobile and truck dealers since 1921.

This endorsement recognizes Dealer Merchant Services as a trusted, dealer-focused payment processing provider that delivers real savings, regulatory compliance, and operational efficiency to auto retailers across the Commonwealth of Pennsylvania.

Why the PAA Endorsement Matters

The Pennsylvania Automotive Association serves over 1,000 dealer members, advocating on their behalf at the state and federal levels, offering regulatory guidance, and supporting business operations through endorsed programs and services that add value.

As a PAA-endorsed provider, Dealer Merchant Services meets the association’s high standards for:

  • Dealer-specific expertise and proven performance
  • Compliance with state and federal regulations
  • Clear, honest pricing and measurable cost savings
    (Source: About PAA)


Our shared commitment to the success of Pennsylvania dealerships makes this endorsement more than symbolic — it’s a strategic partnership grounded in results.


Supporting Pennsylvania Dealers Statewide

Whether you’re a single-location independent dealer or part of a multi-rooftop franchise group, Dealer Merchant Services delivers the tools and support you need to grow — now with the full backing of PAA.

Proud to be a
PAA-Endorsed Partner

Trusted by PAA. Built for Your Bottom Line.

Dealer Merchant Services helps dealers recoup one of their largest expenses, credit card processing fees, by helping them pass along those fees to their customers. Our patented technology keeps dealers in compliance, and our proprietary training focuses on the best customer experience to maintain great CSI.

We have 1,000+ rooftops in 45 states and have saved the dealer body over $62.5M since inception. Our goal is to educate dealers on the legal changes, create awareness around credit card expenses, and provide them with best practices for seamless implementation.

We have educated over 3700 dealers through NADA webinars and have trained over 15,000 dealership employees. Our trajectory is $3.25 Billion in annual processing and 2,000 rooftops in the next 15 months. We are the fastest-growing merchant provider that focuses just on Automotive. Passing along credit card fees is a hot topic in 20 Groups, and we have won Best Idea in many of them.

We are proud to be the exclusive endorsed partner of the Pennsylvania Automotive Association (PAA).

Want to see how much your dealership could save? Request your free Profit Protection Review today.

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Endorsed Dealers Association Partners