Dealer Merchant Services

Last Updated: January 27, 2025

1. Introduction

Dealer Merchant Services (“we,” “our,” or “us”), located at 13140 Coit Road #364 Dallas TX 75240, values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our merchant services application and related services (“Services”).

2. Information We Collect

We collect information that you provide directly to us, including:

Business Information: Legal business name, DBA name, federal tax ID, years in business, business contact information, and website details
Personal Information: Names, email addresses, phone numbers, and physical addresses of business owners and authorized personnel
Financial Information: Bank account information, routing numbers, and payment processing history
Identity Verification Information: Social Security numbers and dates of birth of business owners (as required by federal regulations)
User Credentials: Login information and password (stored in encrypted format)
Transaction Data: Processing preferences, terminal configurations, and department structures

We also automatically collect certain information when you use our Services, including:

Log Data: IP addresses, browser type, pages visited, and access times
Device Information: Hardware model, operating system, and unique device identifiers
Usage Data: Feature interaction and application performance metrics

3. How We Use Your Information

We use the collected information for the following purposes:

To provide and maintain our Services
To process merchant applications and verify business information
To comply with federal regulations and banking requirements
To communicate with you about your account and our Services
To detect and prevent fraud or unauthorized access
To improve and optimize our Services
To respond to your inquiries and provide customer support
To send you technical notices and security updates

4. Information Sharing and Disclosure

We may share your information with:

Banking partners and payment processors to facilitate merchant services
Service providers who assist in our operations
Law enforcement or regulatory bodies when required by law
Professional advisors such as lawyers and accountants

We do not sell your personal information to third parties.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information. These measures include encryption, secure socket layer (SSL) technology, firewalls, and regular security assessments. While we strive to protect your information, no method of electronic transmission or storage is 100% secure.

6. Data Retention

We retain your information for as long as necessary to provide our Services and comply with our legal obligations. When we no longer need to use your information, we will securely delete or anonymize it.

7. Your Rights

You have the right to:

Access your personal information
Correct inaccurate or incomplete information
Request deletion of your information (subject to legal requirements)
Opt-out of marketing communications
Receive an electronic copy of your personal information

8. California Privacy Rights

Under the California Consumer Privacy Act (CCPA), California residents have additional rights regarding their personal information. However, please note that most of the information we collect is exempt from CCPA as it is collected, processed, sold, or disclosed pursuant to the federal Gramm-Leach-Bliley Act and its implementing regulations.

To the extent that CCPA applies to any of your personal information, you have the right to:

Know what personal information is collected about you
Know whether your personal information is sold or disclosed and to whom
Say no to the sale of personal information
Access your personal information
Request deletion of your personal information
Equal service and price, even if you exercise your privacy rights

9. Children’s Privacy

Our Services are intended for business use and are not directed to children under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy or our practices, please contact us at:

Dealer Merchant Services
13140 Coit Road #364
Dallas TX, 75240
Email: support@dealermerchantservices.com
Phone: 888-819-5149
Website: https://dealermerchantservices.com