Endorsed by the South Dakota Automobile Dealers Association (SDADA).

Trusted by Dealers.

Amberly Allen, DMS Founder/Managing Partner & Laura Sherman, DMS Managing Partner
As featured in the May 2025 issue of AutoSuccess Magazine

Backed by SDADA. Built for Your Dealership.

Dealer Merchant Services is proud to be an officially endorsed partner of the South Dakota Automobile Dealers Association (SDADA) – an organization that has represented and protected South Dakota’s franchised automobile dealers for nearly a century.

Through this endorsement, SDADA recognizes Dealer Merchant Services as a trusted, dealer-focused payment processing provider committed to delivering real financial value, industry-specific expertise, and full compliance with state and federal payment regulations.

You can find our listing on the SDADA Endorsed Partners page.

Why the SDADA Endorsement Matters

Founded in 1918, SDADA has been the unified voice of South Dakota’s retail motor vehicle industry — advocating for legislation that protects dealers, providing education and compliance resources, and connecting its members with endorsed partners that deliver measurable value.

Dealer Merchant Services proudly aligns with SDADA’s mission by offering:

  • Legally compliant, cost-saving surcharge programs
  • Transparent pricing and no hidden fees
  • Support built specifically for dealership operations
    (Source: About SDADA)


As an endorsed partner, we are honored to serve dealers throughout South Dakota with solutions that help simplify operations and protect dealership profitability.


Supporting South Dakota Dealers Statewide

Whether you’re a single-location independent dealer or part of a multi-rooftop franchise group, Dealer Merchant Services delivers the tools and support you need to grow — now with the full backing of SDADA.

Proud to be a
SDADA-Endorsed Partner

Trusted by SDADA. Built for Your Bottom Line.

Dealer Merchant Services helps dealers recoup one of their largest expenses, credit card processing fees, by helping them pass along those fees to their customers. Our patented technology keeps dealers in compliance, and our proprietary training focuses on the best customer experience to maintain great CSI.

We have 1,000+ rooftops in 45 states and have saved the dealer body over $62.5M since inception. Our goal is to educate dealers on the legal changes, create awareness around credit card expenses, and provide them with best practices for seamless implementation.

We have educated over 3700 dealers through NADA webinars and have trained over 15,000 dealership employees. Our trajectory is $3.25 Billion in annual processing and 2,000 rooftops in the next 15 months. We are the fastest-growing merchant provider that focuses just on Automotive. Passing along credit card fees is a hot topic in 20 Groups, and we have won Best Idea in many of them.

We are proud to be the exclusive endorsed partner of the South Dakota Auto Dealers Association (SDADA).

Want to see how much your dealership could save? Request your free Profit Protection Review today.

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As Seen on

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Endorsed Dealers Association Partners