Understanding the Puzzle of Credit Card Surcharges

A company that understands and is fully focused on the automotive industry

Understanding the Puzzle of Credit Card Surcharges

While using surcharges and cash discounts is becoming more popular, there is a right way and a wrong way to use these pricing strategies. Dealers need to understand the difference between surcharges and cash discounts and why a compliant surcharge is the right choice for the complex automotive retail industry.

In this webinar, Amberly Allen & Laura Sherman from Dealer Merchant Services will explain the best way to roll out these programs and minimize business disruptions. They’ll also help you navigate through the accompanying legal and compliance requirements so that you can implement a successful program – the right way. Moderated by Emma Hancock from Automotive News.

What you will learn from this webinar:

Understand not only how buried fees/charges are draining your profits, but also how to eliminate them.
Learn how to secure better credit card processing rates by getting a second opinion, which can help you find better pricing options that align with your business volume and needs.
Find the best payment solution for you, as Dealer Merchant Services helps you navigate the legal and compliance requirements.
Gain insights into data transparency and cost breakdowns that will help you understand exactly where your money is going and whether you’re receiving fair value for the service for which you’re paying.

Speakers

Testimonials

“I have never seen a more organized changeover. The team at Dealer Merchant Services was beyond reproach. They have a well thought out plan of execution and education for all team members involved, from cashiers to General Managers. The level of communication before, during and after the changeover has been shockingly great. I wish all system changeovers would be handled professionally and with ninja-like precision like DMS did with our credit card changeover.”

“I don’t know if I can say enough good things about the team you have built. The transition of switching credit card processing companies is daunting, but this team made it so wonderful and easy. Easy to work with, easy to talk to, understanding, compassionate, knowledgeable, incredible patience and listening skills are just a few of the descriptors that come to mind. I have recommended to MADA (Minnesota Automotive Dealers Association) that they take a look at your company for endorsement! I would definitely recommend you to any and everybody!”

“Our group currently works with Dealer Merchant Services, and we have been very satisfied with the product, our training and the ongoing customer support. Solid company!”

“We’ve built relationships with the people at DMS. Their team is right there to help with the implementation and customer support. They’re very responsive.”

“I love the personal touch from the very get-go. I think the personal touch is what makes the difference in making our relationship work. I was referred by another DMS customer that I trust and found everything he said to be true. We went on the program, and it’s been so successful, now I refer other people that ask me about it. DMS does a wonderful job. Starting in the beginning all he way through to training the employees. Everything they say comes true.”

“Talk about fast and efficient services - can I give six stars? Had an issue with the printer and they responded super-fast, had a new unit ordered at 4:00pm and it arrived at 8:00am the next morning fully plug and play programmed! Thank Y’all for being there for us!”

“It was great seeing you and the entire team at NADA. Thank you for all you do for us. We are so fortunate to work with you and your team who are passionate about our success. Thank you all!”