Endorsed by the Virginia Automobile Dealers Association (VADA).

Trusted by Dealers.

Amberly Allen, DMS Founder/Managing Partner & Laura Sherman, DMS Managing Partner
As featured in the May 2025 issue of AutoSuccess Magazine

Backed by VADA. Built for Your Dealership.

Dealer Merchant Services is proud to be an officially endorsed partner of the Virginia Automobile Dealers Association (VADA) – an organization that has represented and championed the interests of Virginia’s franchised new car and truck dealers for more than 75 years.

As a VADA-endorsed provider, Dealer Merchant Services delivers dealer-first, fully compliant, and cost-effective payment processing solutions designed to protect profitability, simplify operations, and meet the unique needs of automotive retailers across the Commonwealth of Virginia.

You can view our listing among other trusted resources on the VADA Dealer Programs page.

Why the VADA Endorsement Matters

VADA’s mission is to support Virginia’s automotive dealers through legislative advocacy, compliance guidance, and partnerships that provide tangible operational value. Through its Dealer Programs, VADA connects its members with endorsed vendors who:

  • Deliver measurable value and dealership-specific expertise
  • Support regulatory compliance and operational excellence
  • Align with VADA’s goal of helping dealerships thrive in a competitive industry
    (Source: VADA About Us)


Dealer Merchant Services is honored to be one of those select vendors — trusted by VADA to serve its dealer network with integrity and performance.


Supporting Virginia Dealers Statewide

Whether you’re a single-location independent dealer or part of a multi-rooftop franchise group, Dealer Merchant Services delivers the tools and support you need to grow — now with the full backing of VADA.

Proud to be a
VADA-Endorsed Partner

Trusted by VADA. Built for Your Bottom Line.

Dealer Merchant Services helps dealers recoup one of their largest expenses, credit card processing fees, by helping them pass along those fees to their customers. Our patented technology keeps dealers in compliance, and our proprietary training focuses on the best customer experience to maintain great CSI.

We have 1,000+ rooftops in 45 states and have saved the dealer body over $62.5M since inception. Our goal is to educate dealers on the legal changes, create awareness around credit card expenses, and provide them with best practices for seamless implementation.

We have educated over 3700 dealers through NADA webinars and have trained over 15,000 dealership employees. Our trajectory is $3.25 Billion in annual processing and 2,000 rooftops in the next 15 months. We are the fastest-growing merchant provider that focuses just on Automotive. Passing along credit card fees is a hot topic in 20 Groups, and we have won Best Idea in many of them.

We are proud to be the exclusive endorsed partner of the Virginia Automobile Dealers Association (VADA).

Want to see how much your dealership could save? Request your free Profit Protection Review today.

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Testimonials

Endorsed Dealers Association Partners