Endorsed by the West Virginia Automobile Dealers Association (WVADA).

Trusted by Dealers.

Amberly Allen, DMS Founder/Managing Partner & Laura Sherman, DMS Managing Partner
As featured in the May 2025 issue of AutoSuccess Magazine

Backed by WVADA. Built for Your Dealership.

Dealer Merchant Services is proud to be an officially endorsed partner of the West Virginia Automobile Dealers Association (WVADA) – an organization that has been serving the state’s franchised automobile dealers with distinction for over 85 years.

This endorsement affirms our commitment to providing secure, compliant, and cost-saving payment processing solutions that are built exclusively for automotive dealerships. Backed by WVADA, Dealer Merchant Services helps West Virginia dealers eliminate unnecessary fees, protect profits, and simplify operations — all while staying aligned with state and federal regulations.

Why the WVADA Endorsement Matters

The West Virginia Automobile Dealers Association exists to support its members through legislative advocacy, industry education, and strategic partnerships that enhance profitability and operational excellence.

By endorsing Dealer Merchant Services, WVADA recognizes that we:

  • Provide proven value to dealership operations
  • Deliver industry-specific expertise and compliance
  • Support WVADA’s mission to advance and protect West Virginia’s franchised dealer network
    (Source: WVADA About Us)


Our partnership ensures that West Virginia dealers have access to a vetted, trusted provider who understands the challenges and opportunities of today’s automotive retail environment.


Supporting West Virginia Dealers Statewide

Whether you’re a single-location independent dealer or part of a multi-rooftop franchise group, Dealer Merchant Services delivers the tools and support you need to grow — now with the full backing of WVADA.

Proud to be a
WVADA-Endorsed Partner

Trusted by WVADA. Built for Your Bottom Line.

Dealer Merchant Services helps dealers recoup one of their largest expenses, credit card processing fees, by helping them pass along those fees to their customers. Our patented technology keeps dealers in compliance, and our proprietary training focuses on the best customer experience to maintain great CSI.

We have 1,000+ rooftops in 45 states and have saved the dealer body over $62.5M since inception. Our goal is to educate dealers on the legal changes, create awareness around credit card expenses, and provide them with best practices for seamless implementation.

We have educated over 3700 dealers through NADA webinars and have trained over 15,000 dealership employees. Our trajectory is $3.25 Billion in annual processing and 2,000 rooftops in the next 15 months. We are the fastest-growing merchant provider that focuses just on Automotive. Passing along credit card fees is a hot topic in 20 Groups, and we have won Best Idea in many of them.

We are proud to be the exclusive endorsed partner of the West Virginia Automobile Dealers Association (WVADA).

Want to see how much your dealership could save? Request your free Profit Protection Review today.

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Endorsed Dealers Association Partners